![]() ![]() The two biggest ideas in the book are the importance of action (thus, the book title) and that going from zero to $100 million encompasses four distinct stages in the life of a company. The subtitle states his objective for the book, teaching the reader to take a business from "Zero to $100 Million in No Time Flat." He wanted to impart the lessons he had learned from a 30-year career starting and running several multi-million-dollar businesses. Ready, Fire, Aim is the result of a retreat serial entrepreneur Michael Masterson led for other entrepreneurs. I also like that he was frank about the challenges that businesses face at different stages. He offers concrete examples and rationale needed for success without being too condescending. I applaud the fact that Masterson does not gloss over the importance of a marketing plan and investing in client relationships to build a profitable business. I enjoyed reading this book even though I thought it would focus more on starting a business from scratch. The insights he offers here are worth pursuing for any businessperson looking to jumpstart their business and enjoy profitability quickly without being put down by the inevitable challenges. Masterson pursues the same highly informed style that he has taken with his previous books. The book primarily focuses on the cornerstones of business including sales, marketing and client relationships. In `Ready, Fire, Aim' Michael Masterson takes the reader through a structured approach of building a profitable business. I would recommend this great read to anyone looking to grow his or her business It is refreshing to know that scams, tricks, and high-pressure sales are not required to be successful. There are a lot of people out there who go into business for money, and not their customers. He explains how to run a business without tricking or scamming customers, which I appreciate very much. There is practical advice everywhere, and I appreciate his honesty. He describes it as more of a science than an art. ![]() The best thing about this book is how Masterson breaks it down and details the pieces that form a well-run and profitable company. When you look at many of the successful companies today, you'll find that many of them are all following the path that Masterson lays out in this book. Think of it as the author's way to show credibility. I would rather read a book from a very well accomplished business owner, than someone who has not built up many profitable businesses. Some other reviewers have mentioned his tendency to brag or mention his previous successes. It is easy to ready, chunks the information together, and blends storytelling with practical advice. It took me about two weeks to read it, but that was with several breaks and going through a chapter or two at a time. “Our goal is to listen to the feedback provided by the Early Access community to help shape the future vision of the game.I really enjoyed this book. How are you planning on involving the Community in your development process? However, the price might vary(for example we may charge you) when we launch the full version.” “If you download Ready Aim Fire during Early Access, you can enjoy this for free of charge. Will the game be priced differently during and after Early Access? What is the current state of the Early Access version? “The full version will include all updates and improvements made during Early Access. How is the full version planned to differ from the Early Access version? “This will be in Early Access for around 3 months.” We would like to hear from you through the 'discussions' in the community hub or through the link below Īpproximately how long will this game be in Early Access? We would like to bring your ideas into fruition as much as possible :) As we update new content such as Expert-Tank and new game modes, we would like to know which of them were enjoyable or not.Īnyone with creative ideas for a new type of tanks, gameplay mechanisms, map object functions, or even game modes is welcomed to share his/her idea with the community. “Before launching the full version of the game we would like to get feedback and input from players around the world to enhance and optimize the gameplay and make the overall experience more fun for everyone.Ĭurrently, there are two maps, 4 tanks, and interactable objects included in the game. ![]()
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